Keep reading as this is not the abstract you are expecting. We have all heard the statistics and know the realities; Global companies are spending more on digital transformation than ever before. Transformation failures exceed 80%, with more than 25% terminal failure rate. As investment in enterprise tech continues to rise, productivity and efficiency levels plummet. According to Gallup, 87% of the worldwide workforce is disengaged. Millions of workers spend most of their life doing something they really don’t care about struggling in fragmented environments where they don’t feel cared about. Making a living - rather than living. 

Behavioral Science has shown that purpose is key to wellbeing. Cutting edge research by McKinsey and MIT has proved conclusively that connected, empowered operating models result in a massive increase in profitability, not by replacing talent with technology, but by unleashing the full problem-solving potential of the workforce - and we know this. We are all striving for a meaningful balance – for ourselves and for the workplaces we cultivate. So here is the question we will be asking; Has the notion of purpose and meaningful cultures gone off rail? What lays beyond “wellbeing” and “happiness at work” programs. How can we avoid “purpose-washing” and “culture-washing” for a generation raised on our well-intentioned experimentation around purpose-driven cultures. The time is now for us to level-set the conversation, learn from best in class research and build ways of working that work!